Jake Paul's Sports Betting Company Betr Partners With Betting Ladies: 'Exciting Opportunity To Expand Our Reach And Impact'

Growing sports betting company Betr announced a new strategic partnership to help empower women in the sector.

What Happened: Betr is partnering with Betting Ladies to grow the sports betting sector for women, which comes after the Jake Paul- and Joey Levy-founded sports betting company recently raised funds to continue its rapid growth.

Betting Ladies is a community for women who love sports and betting, according to the partnership announcement.

Betr will create custom content specifically aimed at the Betting Ladies community. The partnership kicked off with a Betting Ladies breakdown of Game 5 of the NBA Finals on Monday.

"We are thrilled to partner with Betting Ladies to empower women in sports betting," Betr Media's Mike Denevi said. "At Betr, we are committed to making sports betting more accessible and enjoyable for everyone, regardless of gender."

Betting Ladies was founded in early 2023 and is a leading hub for female sports bettors in the U.S.

"Our partnership with Betr represents an exciting opportunity to expand our reach and impact within the sports betting community," Betting Ladies founder Val C. Martinez said. "Together, we can break down barriers and empower women to participate in and enjoy sports betting to the fullest."

Related Link: EXCLUSIVE: How Jake Paul, Joey Levy Are Positioning Betr As The Robinhood Of Gambling Industry

Why It's Important: Betr said the partnership aims to help create a more inclusive environment for women in the sports betting industry.

The sports betting and media brand will utilize its social media accounts to promote the new content. The companies will also create educational materials, support and a community to grow in the sports betting space.

"This partnership allows us to further that mission by reaching out to a diverse audience and providing them with the tools and support they need to succeed," Denevi said.

Betr Media is the fastest-growing sports betting media brand in the U.S. It has more than 2.5 million followers and 2.4 billion impressions across its social channels since launching in August 2022.

Betr also offers online sports betting with its V1 sportsbook product planned for a launch ahead of the 2024 NFL season. The company also offers its real-money daily fantasy sports product Betr Picks.

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