Al Michaels, one of the best-known sports broadcasters of all time, has covered nine Olympic games in total, the last one being the 2016 Summer Olympics in Brazil.
This year, Michaels will play a central role for Comcast Corporation CMCSA and its coverage of the Olympic Games once again, but as an artificial intelligence version of himself.
"It's a crazy thing," Michaels told CNBC.
The "daily Olympic recap" will offer a personalized experience for fans on streaming platform Peacock using the AI-generated version of Michaels
While he admits he’s not a techie, Michaels said he was willing to listen to NBC’s idea. "I was frightened and I was astonished at the same time, he adds, citing how AI is here whether people are ready or not.
"You can either resist it or you can embrace it and I've chosen the latter,” he said.
Google Gemini Powers Search: Technology giant Alphabet Inc GOOGGOOGL has teamed up with Team USA and Comcast. The company's Google is the official search AI partner for Team USA in the 2024 Summer Olympics, marking the first partnership between Google and Team USA.
"This collaboration is more than just a sponsorship; it's a powerful alliance that brings together the best of technology and sports," U.S. Olympic & Paralympic Committee CEO Sarah Hirshland said.
Google will add new ways that people can search for coverage of the Olympic Games. Comcast's NBCUniversal will also utilize Google's Search, Maps and Gemini for its content.
NBCUniversal created "explain the games," a new overview using Google Search's AI to explain important Olympic items through the power of AI and search.
Google Gemini will also be featured during NBCUniversal's coverage with the AI assistant helping to come up with suggestions for topics.
The official sponsorship for Team USA for Google and its partnership with NBCUniversal could see the company's AI search features take center stage during coverage of the games in the USA. With several technology giants competing for dominance in the search and AI assistant spaces, the partnership could be all about brand recognition and hitting new potential users.
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