Zinger Key Points
- From hoops to fairways, Allen Iverson takes a shot at golf with Reebok and Shaquille O’Neal by his side.
- Iverson's rebound from bankruptcy to vice-president at Reebok showcases a pivot from basketball courts to cannabis strains.
- Next: Get access to a new market-moving chart every day featuring a stock flashing clear technical signals. See today's pick now.
Former NBA superstar Allen Iverson is taking a swing at the golf industry. Iverson, who once lost a $200 million fortune, is now attempting to rebuild his wealth through a venture into golf.
What Happened: This new endeavor is in partnership with sportswear giant Reebok and fellow NBA legend Shaquille O'Neal. Iverson, who amassed $155 million during his 17-year NBA career, found himself filing for bankruptcy in 2012.
His financial downfall was a result of excessive spending on luxury cars, jewelry, and extravagant nights out, reports the Talksport.
However, Iverson’s financial prospects improved significantly after striking a deal with Reebok. This partnership guarantees him an annual income of $800,000 and a $32 million trust fund when he turns 55.
In 2020, he took on the role of vice-president of the basketball division at Reebok, working under NBA icon, Shaquille O'Neal.
In addition to this, Iverson has ventured into the cannabis industry, launching his own strain in collaboration with ex-NBA star Al Harrington, founder of cannabis company Viola.
Despite his previous financial struggles, Iverson’s net worth is now estimated at $1 million.
Why It Matters: Reebok, which was bought by Authentic Brands Group in 2021 for approximately $2.5 billion, is now launching a golf range.
The new line features the Question Golf, a shoe that pays homage to Iverson and his basketball silhouette. This venture into golf represents a significant shift for Iverson, who is best known for his achievements on the basketball court.
It also signifies a strategic move by Reebok to diversify its product offerings and tap into the lucrative golf market.
Read Next
Shaquille O'Neal's $250K ‘Accidental' Investment Turns Into A Fortune After Business Booms
This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Market News and Data brought to you by Benzinga APIs© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
