Apple App Store Analysis: Bumble Vs. Match Group's Tinder

Bumble Inc's BMBL dating app was named the "2021 Trend of the Year" winner in Apple Inc's AAPL app store. 

Apple said it selected Bumble for the award because "the social network deepened its women-led approach to connection and made it even more playful."

Beyond the trend award, Bumble's app isn't showing many signs of life. It has been stuck in a range between 143rd and 196th in the app store for more than a month.

Bumble is currently ranked 189th in the Apple app store, according to data from SimilarWeb.

Match Group Inc's MTCH Tinder app is about 100 spots ahead of Bumble, but it has been trending lower since the beginning of December. 

Tinder finished November ranked 46th, but has been falling on a daily basis and is now ranked 96th. Still, Tinder is listed in the "Editors' Choice Apps," "Popular Apps," and "Must-Have Apps" categories in the app store. 

See Also: Benzinga's Top Ratings Upgrades, Downgrades For December 7, 2021

BMBL, MTCH Price Action: Both Bumble and Match Group have been trending lower recently. Bumble is down about 28% over a 1-month period and Match Group is down about 13% over that time. 

At the close of Tuesday's trading session Bumble was up 9.71% at $36.48 and Match Group was up 3.87% at $134.45.

Photo: StockSnap from Pixabay.