Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2023 volume of 198 billion cigarettes sold in more than 120 countries. Its largest markets are the UK, Germany, France, and the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands). The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.