Zalando, founded in 2008, is Europe's biggest pure-play online fashion platform. Zalando is present in 25 European countries and its major market is the DACH region, comprising Germany, Austria, and Switzerland, which accounts for around 44% of fashion stores' revenue. The company commands around 12% market share in European online apparel sales. It has 12 fulfilment centers and offers over 7,000 brands on its platform. In 2023, Zalando had almost 50 million active users (more than 10% of the population in countries where the firm has a presence).