US DOJ Contemplates Second Antitrust Lawsuit On Google: WSJ

The U.S. Justice Department plans to slap a second anti-competitive lawsuit against Alphabet Inc's GOOG GOOGL over its digital advertising business, Bloomberg reports.
The Trump government-led scrutiny into Google's ad tech market dominance alleged exclusive distribution deals with wireless carriers and phone makers to thwart competition.
A group of state attorneys alleged Google of conspiring with Facebook Inc FB to manipulate the online auctions. It also became a subject of the DOJ investigation.
Google had denied all the allegations citing Amazon.com Inc AMZN, Comcast Corp CMCSA, and Facebook's market presence.
Google owns significant pieces of the online ad market. It runs an ad-buying service for marketers, an ad-selling one for publishers, and a trading exchange that operates like online stock-trading platforms with an automated bidding process.
The ad-tech products generated $23 billion in gross revenue for Google in 2020.
Price Action: GOOG shares traded lower by 0.49% at $2,902.42 in the market session on the last check Thursday.