Tencent, NetEase's Latest Restrictions Could Impact Apple, Activision Blizzard: Bloomberg

China is reviewing new games to determine compliance with content and kid protection criteria, Bloomberg reports. The regulators are reassessing titles submitted by Tencent Holdings Ltd TCEHY to NetEase Inc's NTES developers to ensure compliance with playing time and other anti-addiction safeguards launched in August.
Tencent's League of Legends Mobile title missed the September 15 launch. Regulators also skipped the release of their regular monthly list of approved titles for August.
The regulators restricted the gaming hours for minors and banned companies from providing services to users without real-name registration. China's regulators are cracking down on increasingly popular "zombie" and "boys' love" themes.
Bloomberg projects the slowdown to cut growth for domestic mobile games by a third in 2022, leading to lower estimates for Tencent, NetEase, and extending to Apple Inc AAPL, Activision Blizzard Inc ATVI.
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Price Action: NTES shares traded lower by 1.14% at $83.99 in the premarket session on the last check Thursday.