Amazon's iRobot Deal Draws Attention From UK Competition Watchdog

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  • The Competition and Markets Authority is investigating the anticipated acquisition of Roomba maker iRobot Corp IRBT by Amazon.com, Inc AMZN.
  • The CMA is considering whether the transaction will substantially lower competition within any market or markets in the U.K. for goods or services
  • To assist it with this review, the CMA invites comments on the transaction from any interested party.
  • In August 2022, Amazon.com agreed to acquire iRobot for $61 per share in an all-cash transaction valued at $1.7 billion. The purchase price implies a 22% premium to iRobot's August 4 closing price of $49.99.
  • In September, the FTC formally requested documents from both companies explaining the proposed $1.7 billion deal's purpose and rationale.
  • Roomba dominates the smart vacuum market with a 75% market share by revenue in the U.S.
  • The FTC also examined Amazon's $3.9 billion deal to buy 1Life Healthcare Inc and separately investigated Amazon's Prime membership program.
  • Price Action: AMZN shares traded lower by 0.17% at $100.73 in the premarket on the last check Thursday.
  • Photo via Wikimedia Commons
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