- Alphabet Inc GOOG GOOGL Google agreed to allow developers to use alternative payment options after the CMA investigation into its control over Google Play in-app purchases.
- Google Play accounts for over 90% of native app downloads on Android devices and requires app developers to use Google Play's billing system for in-app transactions involving digital content.
- The CMA launched a new probe into the app payment rules after its market study into 'mobile ecosystems' and concerns flagging Google's control over payment processing in Google Play, potentially leading to higher prices and reduced choice for Android users.
- The CMA's investigation has a deadline of May 19.
- Google and other big tech firms like Apple Inc AAPL and Amazon.Com Inc AMZN are amid global antitrust probes for alleged exploitation of smaller rivals via their dominance and influence.
- Price Action: GOOG shares traded lower by 0.73% at $104.35 in the premarket on the last check Wednesday.
- Photo by Gerd Altmann from Pixabay
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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