Financial giants have made a conspicuous bearish move on Booking Holdings. Our analysis of options history for Booking Holdings BKNG revealed 41 unusual trades.
Delving into the details, we found 24% of traders were bullish, while 48% showed bearish tendencies. Out of all the trades we spotted, 24 were puts, with a value of $1,405,990, and 17 were calls, valued at $5,868,060.
Predicted Price Range
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $2500.0 to $4300.0 for Booking Holdings during the past quarter.
Volume & Open Interest Trends
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Booking Holdings's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Booking Holdings's substantial trades, within a strike price spectrum from $2500.0 to $4300.0 over the preceding 30 days.
Booking Holdings 30-Day Option Volume & Interest Snapshot
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | CALL | TRADE | BEARISH | 06/18/26 | $702.1 | $677.1 | $683.0 | $3400.00 | $1.7M | 0 | 53 |
| BKNG | CALL | SWEEP | BEARISH | 06/18/26 | $690.4 | $683.0 | $683.0 | $3400.00 | $1.0M | 0 | 47 |
| BKNG | CALL | TRADE | NEUTRAL | 06/18/26 | $681.4 | $668.0 | $675.7 | $3400.00 | $675.7K | 0 | 18 |
| BKNG | CALL | SWEEP | BEARISH | 06/18/26 | $687.8 | $678.0 | $678.0 | $3400.00 | $610.2K | 0 | 18 |
| BKNG | CALL | SWEEP | BULLISH | 06/18/26 | $675.7 | $675.7 | $675.7 | $3400.00 | $540.5K | 0 | 0 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Following our analysis of the options activities associated with Booking Holdings, we pivot to a closer look at the company's own performance.
Where Is Booking Holdings Standing Right Now?
- Trading volume stands at 182,223, with BKNG's price up by 2.87%, positioned at $3480.42.
- RSI indicators show the stock to be may be approaching oversold.
- Earnings announcement expected in 86 days.
Expert Opinions on Booking Holdings
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $4286.0.
- An analyst from Tigress Financial has decided to maintain their Strong Buy rating on Booking Holdings, which currently sits at a price target of $4580.
- Maintaining their stance, an analyst from Barclays continues to hold a Overweight rating for Booking Holdings, targeting a price of $3900.
- Maintaining their stance, an analyst from Morgan Stanley continues to hold a Equal-Weight rating for Booking Holdings, targeting a price of $4000.
- An analyst from Barclays persists with their Overweight rating on Booking Holdings, maintaining a target price of $4300.
- An analyst from B. Riley Securities persists with their Buy rating on Booking Holdings, maintaining a target price of $4650.
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Booking Holdings options trades with real-time alerts from Benzinga Pro.
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