Deep-pocketed investors have adopted a bullish approach towards Ulta Beauty ULTA, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in ULTA usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 20 extraordinary options activities for Ulta Beauty. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 45% leaning bullish and 35% bearish. Among these notable options, 3 are puts, totaling $130,770, and 17 are calls, amounting to $1,001,487.
Projected Price Targets
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $260.0 and $480.0 for Ulta Beauty, spanning the last three months.
Insights into Volume & Open Interest
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Ulta Beauty's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Ulta Beauty's whale trades within a strike price range from $260.0 to $480.0 in the last 30 days.
Ulta Beauty 30-Day Option Volume & Interest Snapshot
Significant Options Trades Detected:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ULTA | CALL | SWEEP | BEARISH | 03/21/25 | $60.9 | $60.8 | $60.8 | $355.00 | $194.5K | 25 | 32 |
| ULTA | CALL | SWEEP | BEARISH | 08/30/24 | $13.8 | $13.2 | $13.4 | $380.00 | $105.8K | 452 | 225 |
| ULTA | CALL | TRADE | BULLISH | 09/20/24 | $9.6 | $9.3 | $9.6 | $400.00 | $103.6K | 1.6K | 264 |
| ULTA | CALL | TRADE | BEARISH | 09/20/24 | $10.3 | $9.5 | $9.8 | $400.00 | $98.0K | 1.6K | 105 |
| ULTA | CALL | TRADE | BEARISH | 01/16/26 | $151.8 | $148.1 | $148.1 | $260.00 | $74.0K | 4 | 5 |
About Ulta Beauty
With 1,385 stores at the end of fiscal 2023 and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Following our analysis of the options activities associated with Ulta Beauty, we pivot to a closer look at the company's own performance.
Present Market Standing of Ulta Beauty
- Trading volume stands at 776,737, with ULTA's price down by -0.33%, positioned at $373.01.
- RSI indicators show the stock to be may be approaching overbought.
- Earnings announcement expected in 6 days.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Ulta Beauty, Benzinga Pro gives you real-time options trades alerts.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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