Investors with a lot of money to spend have taken a bullish stance on Booking Holdings BKNG.
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga's options scanner spotted 16 uncommon options trades for Booking Holdings.
This isn't normal.
The overall sentiment of these big-money traders is split between 50% bullish and 25%, bearish.
Out of all of the special options we uncovered, 5 are puts, for a total amount of $205,935, and 11 are calls, for a total amount of $605,835.
Predicted Price Range
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $3500.0 to $5500.0 for Booking Holdings during the past quarter.
Volume & Open Interest Development
In terms of liquidity and interest, the mean open interest for Booking Holdings options trades today is 178.77 with a total volume of 50.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Booking Holdings's big money trades within a strike price range of $3500.0 to $5500.0 over the last 30 days.
Booking Holdings Option Activity Analysis: Last 30 Days
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | CALL | TRADE | BULLISH | 01/17/25 | $360.6 | $320.6 | $348.3 | $5000.00 | $174.1K | 424 | 0 |
| BKNG | CALL | TRADE | BULLISH | 12/20/24 | $715.7 | $694.0 | $709.2 | $4600.00 | $70.9K | 32 | 0 |
| BKNG | PUT | TRADE | BULLISH | 07/18/25 | $64.6 | $53.7 | $56.5 | $4000.00 | $56.5K | 13 | 10 |
| BKNG | PUT | TRADE | BEARISH | 12/20/24 | $109.0 | $96.0 | $104.05 | $5400.00 | $52.0K | 3 | 0 |
| BKNG | CALL | SWEEP | BULLISH | 01/17/25 | $98.0 | $85.8 | $98.0 | $5400.00 | $49.0K | 172 | 5 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
After a thorough review of the options trading surrounding Booking Holdings, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
Current Position of Booking Holdings
- With a volume of 29,070, the price of BKNG is up 0.25% at $5306.23.
- RSI indicators hint that the underlying stock may be approaching overbought.
- Next earnings are expected to be released in 70 days.
What The Experts Say On Booking Holdings
In the last month, 4 experts released ratings on this stock with an average target price of $5712.5.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from JMP Securities downgraded its action to Market Outperform with a price target of $5400. * Maintaining their stance, an analyst from Oppenheimer continues to hold a Outperform rating for Booking Holdings, targeting a price of $6000. * In a cautious move, an analyst from Baird downgraded its rating to Outperform, setting a price target of $5850. * Maintaining their stance, an analyst from Tigress Financial continues to hold a Strong Buy rating for Booking Holdings, targeting a price of $5600.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Booking Holdings with Benzinga Pro for real-time alerts.
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