Deep-pocketed investors have adopted a bullish approach towards Estee Lauder Cos EL, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in EL usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 10 extraordinary options activities for Estee Lauder Cos. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 50% leaning bullish and 40% bearish. Among these notable options, 8 are puts, totaling $751,063, and 2 are calls, amounting to $57,539.
Projected Price Targets
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $79.0 and $145.0 for Estee Lauder Cos, spanning the last three months.
Analyzing Volume & Open Interest
In terms of liquidity and interest, the mean open interest for Estee Lauder Cos options trades today is 669.43 with a total volume of 666.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Estee Lauder Cos's big money trades within a strike price range of $79.0 to $145.0 over the last 30 days.
Estee Lauder Cos 30-Day Option Volume & Interest Snapshot
Noteworthy Options Activity:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EL | PUT | SWEEP | BEARISH | 09/19/25 | $12.1 | $11.8 | $12.1 | $80.00 | $206.8K | 72 | 175 |
| EL | PUT | SWEEP | BEARISH | 10/17/25 | $21.5 | $21.2 | $21.5 | $95.00 | $152.6K | 173 | 74 |
| EL | PUT | SWEEP | BEARISH | 10/17/25 | $21.5 | $21.2 | $21.5 | $95.00 | $103.2K | 173 | 122 |
| EL | PUT | SWEEP | BULLISH | 01/16/26 | $42.7 | $42.2 | $42.2 | $120.00 | $84.4K | 1.6K | 20 |
| EL | PUT | SWEEP | BULLISH | 01/16/26 | $42.6 | $42.1 | $42.1 | $120.00 | $67.3K | 1.6K | 21 |
About Estee Lauder Cos
Estee Lauder is a leader in the global prestige beauty market, participating across skin care (51% of fiscal 2024 sales), makeup (29%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 30% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 31% from Asia-Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Current Position of Estee Lauder Cos
- With a trading volume of 1,150,035, the price of EL is down by -1.46%, reaching $79.84.
- Current RSI values indicate that the stock is may be overbought.
- Next earnings report is scheduled for 53 days from now.
What The Experts Say On Estee Lauder Cos
In the last month, 1 experts released ratings on this stock with an average target price of $81.0.
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© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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