Booking Holdings Options Trading: A Deep Dive into Market Sentiment

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Investors with a lot of money to spend have taken a bearish stance on Booking Holdings BKNG.

And retail traders should know.

We noticed this today when the positions showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.

Today, Benzinga's options scanner spotted 13 options trades for Booking Holdings.

This isn't normal.

The overall sentiment of these big-money traders is split between 30% bullish and 46%, bearish.

Out of all of the options we uncovered, there was 1 put, for a total amount of $84,200, and 12, calls, for a total amount of $1,133,457.

Predicted Price Range

After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $3400.0 and $5550.0 for Booking Holdings, spanning the last three months.

Volume & Open Interest Trends

In terms of liquidity and interest, the mean open interest for Booking Holdings options trades today is 100.7 with a total volume of 16.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Booking Holdings's big money trades within a strike price range of $3400.0 to $5550.0 over the last 30 days.

Booking Holdings 30-Day Option Volume & Interest Snapshot

Options Call Chart

Biggest Options Spotted:

Symbol PUT/CALL Trade Type Sentiment Exp. Date Ask Bid Price Strike Price Total Trade Price Open Interest Volume
BKNG CALL TRADE NEUTRAL 01/17/25 $1851.2 $1831.3 $1841.4 $3400.00 $184.1K 102 1
BKNG CALL TRADE NEUTRAL 01/17/25 $1851.2 $1831.3 $1840.53 $3400.00 $184.0K 102 2
BKNG CALL TRADE BEARISH 01/17/25 $1654.3 $1642.0 $1642.0 $3600.00 $164.2K 337 0
BKNG CALL TRADE BULLISH 01/17/25 $1344.4 $1328.9 $1344.4 $3900.00 $134.4K 81 1
BKNG CALL TRADE BEARISH 12/20/24 $1077.0 $1052.6 $1052.6 $4160.00 $105.2K 2 1

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

In light of the recent options history for Booking Holdings, it's now appropriate to focus on the company itself. We aim to explore its current performance.

Present Market Standing of Booking Holdings

  • With a trading volume of 38,828, the price of BKNG is down by -0.4%, reaching $5206.51.
  • Current RSI values indicate that the stock is may be approaching overbought.
  • Next earnings report is scheduled for 66 days from now.

What Analysts Are Saying About Booking Holdings

5 market experts have recently issued ratings for this stock, with a consensus target price of $5790.0.

Turn $1000 into $1270 in just 20 days?

20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. Click here for access. * Consistent in their evaluation, an analyst from Oppenheimer keeps a Outperform rating on Booking Holdings with a target price of $6000. * Consistent in their evaluation, an analyst from Tigress Financial keeps a Strong Buy rating on Booking Holdings with a target price of $5600. * An analyst from JMP Securities has decided to maintain their Market Outperform rating on Booking Holdings, which currently sits at a price target of $6100. * An analyst from JMP Securities downgraded its action to Market Outperform with a price target of $5400. * An analyst from Baird has revised its rating downward to Outperform, adjusting the price target to $5850.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Booking Holdings with Benzinga Pro for real-time alerts.

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