Investors with a lot of money to spend have taken a bullish stance on Ulta Beauty ULTA.
And retail traders should know.
We noticed this today when the positions showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ULTA, it often means somebody knows something is about to happen.
Today, Benzinga's options scanner spotted 10 options trades for Ulta Beauty.
This isn't normal.
The overall sentiment of these big-money traders is split between 60% bullish and 40%, bearish.
Out of all of the options we uncovered, there was 1 put, for a total amount of $101,660, and 9, calls, for a total amount of $1,012,847.
What's The Price Target?
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $200.0 to $520.0 for Ulta Beauty during the past quarter.
Insights into Volume & Open Interest
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Ulta Beauty's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Ulta Beauty's significant trades, within a strike price range of $200.0 to $520.0, over the past month.
Ulta Beauty Option Volume And Open Interest Over Last 30 Days
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ULTA | CALL | SWEEP | BEARISH | 06/20/25 | $28.5 | $28.4 | $28.4 | $470.00 | $193.1K | 698 | 70 |
| ULTA | CALL | SWEEP | BULLISH | 12/20/24 | $31.5 | $29.7 | $29.71 | $400.00 | $168.0K | 455 | 182 |
| ULTA | CALL | TRADE | BEARISH | 03/21/25 | $51.4 | $48.1 | $49.2 | $400.00 | $147.6K | 197 | 30 |
| ULTA | CALL | SWEEP | BULLISH | 12/20/24 | $26.5 | $23.9 | $26.07 | $400.00 | $129.9K | 455 | 100 |
| ULTA | CALL | SWEEP | BULLISH | 12/20/24 | $33.2 | $27.8 | $30.5 | $400.00 | $124.9K | 455 | 204 |
About Ulta Beauty
With 1,385 stores at the end of fiscal 2023 and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and more than 600 individual brands. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Having examined the options trading patterns of Ulta Beauty, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
Current Position of Ulta Beauty
- Currently trading with a volume of 483,691, the ULTA's price is down by 0.0%, now at $424.11.
- RSI readings suggest the stock is currently may be overbought.
- Anticipated earnings release is in 87 days.
What Analysts Are Saying About Ulta Beauty
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $418.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from Barclays has decided to maintain their Equal-Weight rating on Ulta Beauty, which currently sits at a price target of $410. * An analyst from Piper Sandler persists with their Neutral rating on Ulta Beauty, maintaining a target price of $360. * An analyst from Citigroup has decided to maintain their Neutral rating on Ulta Beauty, which currently sits at a price target of $390. * Consistent in their evaluation, an analyst from Citigroup keeps a Neutral rating on Ulta Beauty with a target price of $450. * Consistent in their evaluation, an analyst from JP Morgan keeps a Overweight rating on Ulta Beauty with a target price of $480.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Ulta Beauty, Benzinga Pro gives you real-time options trades alerts.
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