Investors with a lot of money to spend have taken a bearish stance on Booking Holdings BKNG.
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga's options scanner spotted 35 uncommon options trades for Booking Holdings.
This isn't normal.
The overall sentiment of these big-money traders is split between 31% bullish and 40%, bearish.
Out of all of the special options we uncovered, 9 are puts, for a total amount of $257,415, and 26 are calls, for a total amount of $1,886,689.
What's The Price Target?
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $4000.0 to $6500.0 for Booking Holdings over the last 3 months.
Insights into Volume & Open Interest
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Booking Holdings's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Booking Holdings's whale trades within a strike price range from $4000.0 to $6500.0 in the last 30 days.
Booking Holdings 30-Day Option Volume & Interest Snapshot
Significant Options Trades Detected:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | CALL | TRADE | NEUTRAL | 01/16/26 | $1448.0 | $1423.1 | $1434.9 | $4000.00 | $573.9K | 63 | 4 |
| BKNG | CALL | TRADE | BULLISH | 01/16/26 | $1430.4 | $1410.4 | $1430.4 | $4000.00 | $143.0K | 63 | 5 |
| BKNG | CALL | TRADE | BEARISH | 01/15/27 | $510.3 | $500.0 | $500.0 | $6500.00 | $100.0K | 5 | 2 |
| BKNG | CALL | TRADE | NEUTRAL | 01/31/25 | $915.0 | $895.0 | $904.69 | $4250.00 | $90.4K | 0 | 0 |
| BKNG | CALL | TRADE | BULLISH | 01/16/26 | $716.1 | $702.4 | $716.1 | $5100.00 | $71.6K | 16 | 0 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
In light of the recent options history for Booking Holdings, it's now appropriate to focus on the company itself. We aim to explore its current performance.
Where Is Booking Holdings Standing Right Now?
- With a trading volume of 24,501, the price of BKNG is down by -0.19%, reaching $5113.08.
- Current RSI values indicate that the stock is is currently neutral between overbought and oversold.
- Next earnings report is scheduled for 56 days from now.
What The Experts Say On Booking Holdings
5 market experts have recently issued ratings for this stock, with a consensus target price of $5774.4.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from JMP Securities has decided to maintain their Market Outperform rating on Booking Holdings, which currently sits at a price target of $6100. * Maintaining their stance, an analyst from Mizuho continues to hold a Outperform rating for Booking Holdings, targeting a price of $6000. * An analyst from B of A Securities persists with their Neutral rating on Booking Holdings, maintaining a target price of $5522. * An analyst from JMP Securities downgraded its action to Market Outperform with a price target of $5400. * In a cautious move, an analyst from Baird downgraded its rating to Outperform, setting a price target of $5850.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.
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