Deep-pocketed investors have adopted a bearish approach towards Estee Lauder Cos EL, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in EL usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 11 extraordinary options activities for Estee Lauder Cos. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 36% leaning bullish and 63% bearish. Among these notable options, 8 are puts, totaling $484,152, and 3 are calls, amounting to $133,250.
Expected Price Movements
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $65.0 to $75.0 for Estee Lauder Cos during the past quarter.
Volume & Open Interest Development
In today's trading context, the average open interest for options of Estee Lauder Cos stands at 703.2, with a total volume reaching 8,852.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Estee Lauder Cos, situated within the strike price corridor from $65.0 to $75.0, throughout the last 30 days.
Estee Lauder Cos 30-Day Option Volume & Interest Snapshot
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EL | PUT | SWEEP | BULLISH | 07/18/25 | $6.9 | $6.7 | $6.79 | $70.00 | $149.6K | 65 | 301 |
| EL | PUT | SWEEP | BULLISH | 07/18/25 | $6.85 | $6.8 | $6.8 | $70.00 | $77.5K | 65 | 440 |
| EL | PUT | SWEEP | BEARISH | 04/17/25 | $4.9 | $4.75 | $4.9 | $70.00 | $62.2K | 2.1K | 128 |
| EL | PUT | SWEEP | BEARISH | 07/18/25 | $7.15 | $6.95 | $7.08 | $70.00 | $56.6K | 65 | 1.6K |
| EL | CALL | TRADE | BULLISH | 07/18/25 | $10.95 | $10.35 | $10.73 | $75.00 | $53.6K | 7 | 50 |
About Estee Lauder Cos
Estee Lauder is a leader in the global prestige beauty market, participating across skin care (51% of fiscal 2024 sales), makeup (29%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 30% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 31% from Asia-Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Where Is Estee Lauder Cos Standing Right Now?
- Trading volume stands at 297,357, with EL's price down by -0.49%, positioned at $74.61.
- RSI indicators show the stock to be may be approaching oversold.
- Earnings announcement expected in 33 days.
What Analysts Are Saying About Estee Lauder Cos
A total of 2 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $81.5.
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20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. Click here for access. * Reflecting concerns, an analyst from CICC lowers its rating to Market Perform with a new price target of $82. * An analyst from DA Davidson has decided to maintain their Buy rating on Estee Lauder Cos, which currently sits at a price target of $81.
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