High-rolling investors have positioned themselves bearish on Ulta Beauty ULTA, and it's important for retail traders to take note. \This activity came to our attention today through Benzinga's tracking of publicly available options data. The identities of these investors are uncertain, but such a significant move in ULTA often signals that someone has privileged information.
Today, Benzinga's options scanner spotted 8 options trades for Ulta Beauty. This is not a typical pattern.
The sentiment among these major traders is split, with 37% bullish and 50% bearish. Among all the options we identified, there was one put, amounting to $280,000, and 7 calls, totaling $319,112.
Expected Price Movements
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $380.0 to $490.0 for Ulta Beauty over the recent three months.
Volume & Open Interest Trends
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Ulta Beauty's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Ulta Beauty's whale activity within a strike price range from $380.0 to $490.0 in the last 30 days.
Ulta Beauty Call and Put Volume: 30-Day Overview
Significant Options Trades Detected:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ULTA | PUT | TRADE | BEARISH | 06/20/25 | $29.8 | $25.1 | $28.0 | $430.00 | $280.0K | 55 | 0 |
| ULTA | CALL | TRADE | BULLISH | 06/20/25 | $81.7 | $80.2 | $81.7 | $400.00 | $81.7K | 297 | 0 |
| ULTA | CALL | SWEEP | NEUTRAL | 01/16/26 | $75.9 | $70.4 | $73.0 | $450.00 | $73.2K | 248 | 9 |
| ULTA | CALL | TRADE | BEARISH | 03/21/25 | $41.4 | $39.4 | $39.35 | $435.00 | $39.3K | 116 | 10 |
| ULTA | CALL | TRADE | BEARISH | 01/17/25 | $73.0 | $67.4 | $67.4 | $380.00 | $33.7K | 342 | 0 |
About Ulta Beauty
With more than 1,400 freestanding stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and more than 600 individual brands. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. The firm intends to open franchises in Mexico in 2025. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Where Is Ulta Beauty Standing Right Now?
- With a trading volume of 36,785, the price of ULTA is up by 4.53%, reaching $450.85.
- Current RSI values indicate that the stock is is currently neutral between overbought and oversold.
- Next earnings report is scheduled for 65 days from now.
Expert Opinions on Ulta Beauty
In the last month, 5 experts released ratings on this stock with an average target price of $436.8.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from Piper Sandler has decided to maintain their Neutral rating on Ulta Beauty, which currently sits at a price target of $394. * An analyst from Wells Fargo persists with their Underweight rating on Ulta Beauty, maintaining a target price of $370. * An analyst from Loop Capital has decided to maintain their Buy rating on Ulta Beauty, which currently sits at a price target of $480. * Maintaining their stance, an analyst from Oppenheimer continues to hold a Outperform rating for Ulta Beauty, targeting a price of $515. * Consistent in their evaluation, an analyst from Piper Sandler keeps a Neutral rating on Ulta Beauty with a target price of $425.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Ulta Beauty, Benzinga Pro gives you real-time options trades alerts.
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