Investors with a lot of money to spend have taken a bullish stance on Booking Holdings BKNG.
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga's options scanner spotted 52 uncommon options trades for Booking Holdings.
This isn't normal.
The overall sentiment of these big-money traders is split between 40% bullish and 30%, bearish.
Out of all of the special options we uncovered, 22 are puts, for a total amount of $2,366,480, and 30 are calls, for a total amount of $2,064,351.
Projected Price Targets
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $3100.0 to $6600.0 for Booking Holdings over the recent three months.
Volume & Open Interest Development
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Booking Holdings's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Booking Holdings's significant trades, within a strike price range of $3100.0 to $6600.0, over the past month.
Booking Holdings Option Volume And Open Interest Over Last 30 Days
Largest Options Trades Observed:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | PUT | TRADE | BULLISH | 01/15/27 | $156.6 | $131.6 | $133.0 | $3100.00 | $665.0K | 0 | 0 |
| BKNG | PUT | TRADE | BULLISH | 06/20/25 | $353.1 | $333.2 | $338.0 | $4800.00 | $405.6K | 27 | 12 |
| BKNG | PUT | TRADE | BULLISH | 01/16/26 | $622.8 | $597.8 | $600.0 | $5000.00 | $300.0K | 55 | 1 |
| BKNG | CALL | TRADE | BEARISH | 06/20/25 | $204.7 | $191.5 | $196.06 | $5200.00 | $235.2K | 51 | 12 |
| BKNG | PUT | TRADE | BULLISH | 06/20/25 | $198.0 | $189.8 | $189.8 | $4350.00 | $208.7K | 23 | 0 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Having examined the options trading patterns of Booking Holdings, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
Current Position of Booking Holdings
- Trading volume stands at 100,917, with BKNG's price up by 0.33%, positioned at $4755.0.
- RSI indicators show the stock to be may be oversold.
- Earnings announcement expected in 38 days.
What Analysts Are Saying About Booking Holdings
5 market experts have recently issued ratings for this stock, with a consensus target price of $5624.4.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from JMP Securities has decided to maintain their Market Outperform rating on Booking Holdings, which currently sits at a price target of $6100. * An analyst from Mizuho persists with their Outperform rating on Booking Holdings, maintaining a target price of $6000. * An analyst from Morgan Stanley persists with their Equal-Weight rating on Booking Holdings, maintaining a target price of $5000. * An analyst from B of A Securities has decided to maintain their Neutral rating on Booking Holdings, which currently sits at a price target of $5522. * Maintaining their stance, an analyst from Wedbush continues to hold a Outperform rating for Booking Holdings, targeting a price of $5500.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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