Deep-pocketed investors have adopted a bearish approach towards Booking Holdings BKNG, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in BKNG usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 74 extraordinary options activities for Booking Holdings. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 28% leaning bullish and 40% bearish. Among these notable options, 43 are puts, totaling $3,166,786, and 31 are calls, amounting to $18,026,032.
Projected Price Targets
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $3300.0 and $7900.0 for Booking Holdings, spanning the last three months.
Insights into Volume & Open Interest
In terms of liquidity and interest, the mean open interest for Booking Holdings options trades today is 31.12 with a total volume of 446.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for Booking Holdings's big money trades within a strike price range of $3300.0 to $7900.0 over the last 30 days.
Booking Holdings Call and Put Volume: 30-Day Overview
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | PUT | SWEEP | BEARISH | 02/07/25 | $53.4 | $53.3 | $53.39 | $4500.00 | $197.5K | 1 | 39 |
| BKNG | PUT | SWEEP | BEARISH | 01/24/25 | $372.0 | $360.1 | $372.0 | $5000.00 | $186.0K | 6 | 6 |
| BKNG | PUT | TRADE | BEARISH | 06/20/25 | $415.4 | $408.8 | $415.4 | $4850.00 | $166.1K | 42 | 2 |
| BKNG | CALL | TRADE | NEUTRAL | 07/18/25 | $813.2 | $793.4 | $803.2 | $4000.00 | $160.6K | 4 | 2 |
| BKNG | CALL | SWEEP | BULLISH | 03/21/25 | $98.0 | $90.1 | $98.0 | $5000.00 | $117.6K | 69 | 11 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
In light of the recent options history for Booking Holdings, it's now appropriate to focus on the company itself. We aim to explore its current performance.
Booking Holdings's Current Market Status
- With a trading volume of 244,973, the price of BKNG is down by -1.93%, reaching $4595.91.
- Current RSI values indicate that the stock is may be oversold.
- Next earnings report is scheduled for 29 days from now.
What Analysts Are Saying About Booking Holdings
3 market experts have recently issued ratings for this stock, with a consensus target price of $4990.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from Wells Fargo has decided to maintain their Equal-Weight rating on Booking Holdings, which currently sits at a price target of $4470. * An analyst from Wedbush has decided to maintain their Outperform rating on Booking Holdings, which currently sits at a price target of $5500. * Consistent in their evaluation, an analyst from Morgan Stanley keeps a Equal-Weight rating on Booking Holdings with a target price of $5000.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.
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