Investors with a lot of money to spend have taken a bearish stance on Booking Holdings BKNG.
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga's options scanner spotted 49 uncommon options trades for Booking Holdings.
This isn't normal.
The overall sentiment of these big-money traders is split between 38% bullish and 44%, bearish.
Out of all of the special options we uncovered, 16 are puts, for a total amount of $1,426,188, and 33 are calls, for a total amount of $1,829,132.
What's The Price Target?
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $3500.0 to $7900.0 for Booking Holdings over the recent three months.
Analyzing Volume & Open Interest
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Booking Holdings's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Booking Holdings's substantial trades, within a strike price spectrum from $3500.0 to $7900.0 over the preceding 30 days.
Booking Holdings Call and Put Volume: 30-Day Overview
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | PUT | SWEEP | BULLISH | 04/17/25 | $42.1 | $33.5 | $42.0 | $4000.00 | $630.0K | 31 | 150 |
| BKNG | PUT | TRADE | BEARISH | 12/19/25 | $684.0 | $652.0 | $674.43 | $5200.00 | $134.8K | 5 | 2 |
| BKNG | CALL | TRADE | BEARISH | 04/17/25 | $81.6 | $81.4 | $81.4 | $5250.00 | $130.2K | 26 | 16 |
| BKNG | CALL | TRADE | BEARISH | 04/17/25 | $94.9 | $94.8 | $94.8 | $5200.00 | $113.7K | 26 | 12 |
| BKNG | PUT | TRADE | BEARISH | 01/16/26 | $110.0 | $110.0 | $110.0 | $3500.00 | $110.0K | 152 | 10 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
In light of the recent options history for Booking Holdings, it's now appropriate to focus on the company itself. We aim to explore its current performance.
Current Position of Booking Holdings
- With a trading volume of 180,708, the price of BKNG is down by -1.6%, reaching $4688.77.
- Current RSI values indicate that the stock is may be approaching oversold.
- Next earnings report is scheduled for 24 days from now.
Expert Opinions on Booking Holdings
Over the past month, 3 industry analysts have shared their insights on this stock, proposing an average target price of $4990.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from Morgan Stanley persists with their Equal-Weight rating on Booking Holdings, maintaining a target price of $5000. * Maintaining their stance, an analyst from Wells Fargo continues to hold a Equal-Weight rating for Booking Holdings, targeting a price of $4470. * Maintaining their stance, an analyst from Wedbush continues to hold a Outperform rating for Booking Holdings, targeting a price of $5500.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Booking Holdings with Benzinga Pro for real-time alerts.
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