High-rolling investors have positioned themselves bearish on ServiceNow NOW, and it's important for retail traders to take note. \This activity came to our attention today through Benzinga's tracking of publicly available options data. The identities of these investors are uncertain, but such a significant move in NOW often signals that someone has privileged information.
Today, Benzinga's options scanner spotted 13 options trades for ServiceNow. This is not a typical pattern.
The sentiment among these major traders is split, with 23% bullish and 46% bearish. Among all the options we identified, there was one put, amounting to $32,200, and 12 calls, totaling $1,498,727.
What's The Price Target?
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $780.0 to $1140.0 for ServiceNow over the recent three months.
Volume & Open Interest Trends
In today's trading context, the average open interest for options of ServiceNow stands at 117.7, with a total volume reaching 264.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in ServiceNow, situated within the strike price corridor from $780.0 to $1140.0, throughout the last 30 days.
ServiceNow Option Volume And Open Interest Over Last 30 Days
Noteworthy Options Activity:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | CALL | SWEEP | BEARISH | 03/21/25 | $146.5 | $139.6 | $141.83 | $900.00 | $384.1K | 212 | 0 |
| NOW | CALL | TRADE | BULLISH | 03/21/25 | $64.0 | $61.3 | $64.0 | $1010.00 | $217.6K | 193 | 34 |
| NOW | CALL | TRADE | BEARISH | 03/14/25 | $46.8 | $45.0 | $45.0 | $1020.00 | $180.0K | 3 | 41 |
| NOW | CALL | TRADE | NEUTRAL | 03/21/25 | $73.0 | $67.1 | $69.9 | $1000.00 | $174.7K | 490 | 1 |
| NOW | CALL | TRADE | NEUTRAL | 03/21/25 | $67.9 | $64.5 | $66.0 | $1000.00 | $165.0K | 490 | 58 |
About ServiceNow
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Current Position of ServiceNow
- Trading volume stands at 289,173, with NOW's price down by -0.73%, positioned at $1013.47.
- RSI indicators show the stock to be is currently neutral between overbought and oversold.
- Earnings announcement expected in 78 days.
What The Experts Say On ServiceNow
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $1118.2.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. Click here for access. * An analyst from Guggenheim has revised its rating downward to Sell, adjusting the price target to $716. * An analyst from Canaccord Genuity persists with their Buy rating on ServiceNow, maintaining a target price of $1275. * Consistent in their evaluation, an analyst from JP Morgan keeps a Overweight rating on ServiceNow with a target price of $1200. * Maintaining their stance, an analyst from Piper Sandler continues to hold a Overweight rating for ServiceNow, targeting a price of $1200. * Consistent in their evaluation, an analyst from Oppenheimer keeps a Outperform rating on ServiceNow with a target price of $1200.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for ServiceNow, Benzinga Pro gives you real-time options trades alerts.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
