Deep-pocketed investors have adopted a bullish approach towards Booking Holdings BKNG, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in BKNG usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 26 extraordinary options activities for Booking Holdings. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 50% leaning bullish and 34% bearish. Among these notable options, 4 are puts, totaling $181,550, and 22 are calls, amounting to $22,905,946.
Expected Price Movements
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $3570.0 to $5370.0 for Booking Holdings during the past quarter.
Insights into Volume & Open Interest
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Booking Holdings's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Booking Holdings's significant trades, within a strike price range of $3570.0 to $5370.0, over the past month.
Booking Holdings Option Activity Analysis: Last 30 Days
Noteworthy Options Activity:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | CALL | SWEEP | BULLISH | 01/16/26 | $1510.0 | $1504.4 | $1510.0 | $3610.00 | $3.6M | 122 | 62 |
| BKNG | CALL | SWEEP | BULLISH | 01/16/26 | $1504.0 | $1497.4 | $1504.0 | $3610.00 | $3.6M | 122 | 117 |
| BKNG | CALL | SWEEP | BULLISH | 01/16/26 | $1508.0 | $1505.8 | $1508.0 | $3610.00 | $2.7M | 122 | 62 |
| BKNG | CALL | SWEEP | BULLISH | 01/16/26 | $1550.0 | $1539.9 | $1540.0 | $3570.00 | $2.1M | 19 | 16 |
| BKNG | CALL | SWEEP | BULLISH | 01/16/26 | $1500.0 | $1499.9 | $1500.0 | $3610.00 | $2.1M | 122 | 20 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
After a thorough review of the options trading surrounding Booking Holdings, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
Where Is Booking Holdings Standing Right Now?
- Currently trading with a volume of 18,435, the BKNG's price is down by -0.47%, now at $4890.29.
- RSI readings suggest the stock is currently may be approaching overbought.
- Anticipated earnings release is in 9 days.
Expert Opinions on Booking Holdings
In the last month, 3 experts released ratings on this stock with an average target price of $4790.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from Wells Fargo has decided to maintain their Equal-Weight rating on Booking Holdings, which currently sits at a price target of $4470. * Maintaining their stance, an analyst from Morgan Stanley continues to hold a Equal-Weight rating for Booking Holdings, targeting a price of $5000. * Maintaining their stance, an analyst from Cantor Fitzgerald continues to hold a Neutral rating for Booking Holdings, targeting a price of $4900.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.
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