Deep-pocketed investors have adopted a bearish approach towards Booking Holdings BKNG, and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in BKNG usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 208 extraordinary options activities for Booking Holdings. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 40% leaning bullish and 43% bearish. Among these notable options, 76 are puts, totaling $5,989,111, and 132 are calls, amounting to $10,539,329.
Expected Price Movements
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $3510.0 and $7300.0 for Booking Holdings, spanning the last three months.
Insights into Volume & Open Interest
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Booking Holdings's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Booking Holdings's whale trades within a strike price range from $3510.0 to $7300.0 in the last 30 days.
Booking Holdings Option Activity Analysis: Last 30 Days
Biggest Options Spotted:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| BKNG | PUT | TRADE | BEARISH | 06/18/26 | $2288.0 | $2268.0 | $2288.0 | $7300.00 | $2.2M | 0 | 0 |
| BKNG | CALL | TRADE | BULLISH | 01/15/27 | $555.6 | $530.6 | $545.8 | $6000.00 | $545.8K | 3 | 10 |
| BKNG | CALL | TRADE | NEUTRAL | 03/21/25 | $1072.0 | $1047.0 | $1060.0 | $4000.00 | $424.0K | 30 | 1 |
| BKNG | PUT | SWEEP | BULLISH | 03/21/25 | $43.4 | $34.0 | $34.0 | $4715.00 | $170.0K | 60 | 50 |
| BKNG | CALL | SWEEP | BEARISH | 03/21/25 | $245.6 | $238.3 | $238.3 | $4870.00 | $142.9K | 0 | 0 |
About Booking Holdings
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
After a thorough review of the options trading surrounding Booking Holdings, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
Booking Holdings's Current Market Status
- Trading volume stands at 573,527, with BKNG's price down by -0.26%, positioned at $5005.12.
- RSI indicators show the stock to be may be approaching overbought.
- Earnings announcement expected in 69 days.
Expert Opinions on Booking Holdings
Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $5660.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * Maintaining their stance, an analyst from Cantor Fitzgerald continues to hold a Neutral rating for Booking Holdings, targeting a price of $4900. * An analyst from Citigroup persists with their Buy rating on Booking Holdings, maintaining a target price of $5800. * Maintaining their stance, an analyst from BMO Capital continues to hold a Outperform rating for Booking Holdings, targeting a price of $5900. * An analyst from DA Davidson has decided to maintain their Buy rating on Booking Holdings, which currently sits at a price target of $5800. * Maintaining their stance, an analyst from Benchmark continues to hold a Buy rating for Booking Holdings, targeting a price of $5900.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Booking Holdings, Benzinga Pro gives you real-time options trades alerts.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
