High-rolling investors have positioned themselves bullish on ServiceNow NOW, and it's important for retail traders to take note. \This activity came to our attention today through Benzinga's tracking of publicly available options data. The identities of these investors are uncertain, but such a significant move in NOW often signals that someone has privileged information.
Today, Benzinga's options scanner spotted 21 options trades for ServiceNow. This is not a typical pattern.
The sentiment among these major traders is split, with 47% bullish and 33% bearish. Among all the options we identified, there was one put, amounting to $64,000, and 20 calls, totaling $783,147.
Predicted Price Range
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $420.0 to $1500.0 for ServiceNow over the recent three months.
Analyzing Volume & Open Interest
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in ServiceNow's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to ServiceNow's substantial trades, within a strike price spectrum from $420.0 to $1500.0 over the preceding 30 days.
ServiceNow 30-Day Option Volume & Interest Snapshot
Significant Options Trades Detected:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| NOW | PUT | TRADE | BEARISH | 04/17/25 | $32.0 | $32.0 | $32.0 | $900.00 | $64.0K | 216 | 22 |
| NOW | CALL | TRADE | BULLISH | 01/16/26 | $126.8 | $123.9 | $126.8 | $940.00 | $63.4K | 76 | 8 |
| NOW | CALL | TRADE | BULLISH | 09/19/25 | $511.5 | $505.8 | $511.5 | $420.00 | $51.1K | 1 | 5 |
| NOW | CALL | TRADE | BULLISH | 09/19/25 | $473.5 | $467.8 | $473.5 | $460.00 | $47.3K | 2 | 0 |
| NOW | CALL | TRADE | BEARISH | 09/19/25 | $458.8 | $450.6 | $450.6 | $490.00 | $45.0K | 14 | 0 |
About ServiceNow
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Where Is ServiceNow Standing Right Now?
- Trading volume stands at 291,770, with NOW's price down by -1.19%, positioned at $918.72.
- RSI indicators show the stock to be may be approaching oversold.
- Earnings announcement expected in 51 days.
Professional Analyst Ratings for ServiceNow
A total of 1 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $1426.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. Click here for access. * An analyst from Citigroup has decided to maintain their Buy rating on ServiceNow, which currently sits at a price target of $1426.
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest ServiceNow options trades with real-time alerts from Benzinga Pro.
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
