Spotlight on Estee Lauder Cos: Analyzing the Surge in Options Activity

Investors with a lot of money to spend have taken a bullish stance on Estee Lauder Cos EL.

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with EL, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 18 uncommon options trades for Estee Lauder Cos.

This isn't normal.

The overall sentiment of these big-money traders is split between 50% bullish and 33%, bearish.

Out of all of the special options we uncovered, 4 are puts, for a total amount of $349,749, and 14 are calls, for a total amount of $684,143.

What's The Price Target?

Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $40.0 to $100.0 for Estee Lauder Cos over the last 3 months.

Volume & Open Interest Development

In terms of liquidity and interest, the mean open interest for Estee Lauder Cos options trades today is 670.17 with a total volume of 2,525.00.

In the following chart, we are able to follow the development of volume and open interest of call and put options for Estee Lauder Cos's big money trades within a strike price range of $40.0 to $100.0 over the last 30 days.

Estee Lauder Cos Call and Put Volume: 30-Day Overview

Biggest Options Spotted:

About Estee Lauder Cos

Estee Lauder is a leader in the global prestige beauty market, participating across skin care (51% of fiscal 2024 sales), makeup (29%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 30% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 31% from Asia-Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.

After a thorough review of the options trading surrounding Estee Lauder Cos, we move to examine the company in more detail. This includes an assessment of its current market status and performance.

Estee Lauder Cos's Current Market Status

• With a trading volume of 1,307,930, the price of EL is up by 0.49%, reaching $73.67.
• Current RSI values indicate that the stock is may be approaching overbought.
• Next earnings report is scheduled for 52 days from now.

Expert Opinions on Estee Lauder Cos

In the last month, 1 experts released ratings on this stock with an average target price of $81.0.

Turn $1000 into $1270 in just 20 days?

20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. Click here for access. * Maintaining their stance, an analyst from DA Davidson continues to hold a Buy rating for Estee Lauder Cos, targeting a price of $81.

Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Estee Lauder Cos with Benzinga Pro for real-time alerts.