Investors with a lot of money to spend have taken a bearish stance on e.l.f. Beauty ELF.
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ELF, it often means somebody knows something is about to happen.
So how do we know what these investors just did?
Today, Benzinga's options scanner spotted 8 uncommon options trades for e.l.f. Beauty.
This isn't normal.
The overall sentiment of these big-money traders is split between 25% bullish and 37%, bearish.
Out of all of the special options we uncovered, 6 are puts, for a total amount of $1,023,651, and 2 are calls, for a total amount of $66,155.
Expected Price Movements
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $50.0 to $165.0 for e.l.f. Beauty over the recent three months.
Volume & Open Interest Development
In terms of liquidity and interest, the mean open interest for e.l.f. Beauty options trades today is 279.25 with a total volume of 735.00.
In the following chart, we are able to follow the development of volume and open interest of call and put options for e.l.f. Beauty's big money trades within a strike price range of $50.0 to $165.0 over the last 30 days.
e.l.f. Beauty 30-Day Option Volume & Interest Snapshot
Largest Options Trades Observed:
Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
---|---|---|---|---|---|---|---|---|---|---|---|
ELF | PUT | TRADE | NEUTRAL | 05/16/25 | $5.55 | $5.2 | $5.35 | $50.00 | $535.0K | 542 | 49 |
ELF | PUT | SWEEP | BEARISH | 09/19/25 | $14.85 | $14.8 | $14.85 | $60.00 | $294.0K | 262 | 199 |
ELF | PUT | TRADE | NEUTRAL | 01/15/27 | $114.35 | $110.05 | $112.44 | $165.00 | $101.1K | 35 | 0 |
ELF | CALL | SWEEP | BULLISH | 04/17/25 | $4.6 | $3.35 | $4.55 | $51.00 | $33.2K | 84 | 75 |
ELF | PUT | TRADE | BULLISH | 09/19/25 | $19.5 | $18.4 | $18.4 | $65.00 | $33.1K | 171 | 15 |
About e.l.f. Beauty
e.l.f. Beauty Inc is a multi-brand beauty company that offers inclusive, accessible, clean, vegan and cruelty-free cosmetics and skin care products. The Company's mission is to make the best of beauty accessible to every eye, lip, face, and skin concern. The company offers cosmetic accessories for women which include eyeliner, mascara, false eyelashes, lipstick, the foundation for the face, moisturizer, cleanser, and other tools through its stores and e-commerce channels. The products that the company sells are marketed under the e.l.f. Cosmetics, W3LL PEOPLE and Keys Soulcare brands. It carries out sales within the US and internationally, out of which maximum revenue is generated from the US.
Where Is e.l.f. Beauty Standing Right Now?
- Currently trading with a volume of 1,698,716, the ELF's price is down by -1.88%, now at $54.69.
- RSI readings suggest the stock is currently is currently neutral between overbought and oversold.
- Anticipated earnings release is in 41 days.
What Analysts Are Saying About e.l.f. Beauty
In the last month, 3 experts released ratings on this stock with an average target price of $80.0.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. Click here for access. * An analyst from DA Davidson persists with their Neutral rating on e.l.f. Beauty, maintaining a target price of $75. * An analyst from DA Davidson persists with their Neutral rating on e.l.f. Beauty, maintaining a target price of $75. * An analyst from Piper Sandler has decided to maintain their Overweight rating on e.l.f. Beauty, which currently sits at a price target of $90.
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for e.l.f. Beauty, Benzinga Pro gives you real-time options trades alerts.
Edge Rankings
Price Trend
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.