Gene Munster: “Amazon Has Taken Over The World Of Retail” (AMZN)

In the battle of Amazon AMZN vs. eBay EBAY, Piper Jaffray's Managing Director and Senior Research Analyst, Gene Munster, is betting on Amazon. “Amazon's gonna win,” Munster told Benzinga during a recent interview, noting that his firm recently downgraded eBay because the auction site is expected to lose market share to Amazon. With regard to eBay, Munster said that while there are a lot of pieces that go into it, the user experience is the fundamental element. “That plays into the amount of products that are available, [as well as] trust, search – all those features play into a user experience,” he said. “Amazon has really taken over the world of retail,” Munster continued. “They've had huge numbers in the past three years. They've just seen accelerated growth. When someone buys something online on Amazon, they typically – a year later – spend 3x that amount.” Munster added that shopping with Amazon is a good experience, and as more and more consumers get comfortable with e-commerce, the online retailer is in an excellent position to take advantage of the new opportunities this presents. “Still, only 6% of stuff bought in the US is bought online,” he revealed. “That number could be 20% in the next several years.” Munster said that there are a lot of reasons to be excited about Amazon's stock over the next five years. To hear more from the Piper Jaffray analyst – including the potential for a new iTunes service from Apple AAPL – don't miss Benzinga's full interview with Gene Munster.