Charles Schwab SCHW is looking to acquire TD Ameritrade AMTD for $26 billion, Fox Business first reported. The deal could be announced as soon as today.
In October, Charles Schwab announced it would be slashing its trading commission costs from $4.95 to zero. Brokerages like Fidelity and TD Ameritrade soon followed and also cut fees.
"Not charging for trades is a boon for consumers, but it’s left the brokerages scrambling to find ways to maintain profits," CNBC's Becky Quick reported Thursday morning. "A deal between Schwab and TD Ameritrade would create a behemoth with $5 trillion in combined assets."
See Also: How And Why Are Online Brokers Offering Commission-Free Trades?
Schwab’s founder Charles Schwab told CNBC in October consolidation in the retail brokerage industry is a “logical conclusion that will occur.”
TD Ameritrade's stock traded higher by 25% at $51.85 in Thursday’s pre-market session. The company has a market cap of $22.4 billion.
Charles Schwab shares traded up 12% at $50.09 in Thursday’s pre-market session. The company has a market cap of $57.4 billion.
E*TRADE Financial Corp FTFC fell about 5% at time of publication.
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