Apple Acquires Classical Streaming Service Primephonic For Undisclosed Terms

August 30, 2021 3:59 PM | 1 min read |

Apple Inc AAPL acquired classical music streaming service Primephonic. The financial terms of the transaction remain undisclosed.
Apple Music subscribers will get access to Primephonic playlists and exclusive audio content, including better browsing and search capabilities, detailed displays of classical music metadata, plus new features and benefits.
Primephonic is no longer available for new subscribers and will go offline beginning September 7. Apple Music plans to launch a classical music app next year, combining Primephonic’s classical user interface.
The current Primephonic subscribers will receive six months of Apple Music for free.
Apple held $61.7 billion in cash and equivalents as of June 26.
Price Action: AAPL shares traded higher by 3.03% at $153.11 on the last check Monday.
Photo by Jason Goh from Pixabay

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