Tremor Acquires Spearad For $14.7M

Tremor International Ltd TRMR acquired Spearad for $14.7 million, of which $11.0 million in cash and the remaining via stock.
Spearad is a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and Over-the-Top (OTT) environments, with the same advanced controls and capabilities of linear TV.
Spearad was founded in 2019, in Germany, by Erhard Neumann and Mark Thielen.
Spearad's technology platform and proprietary data assets enable publishers to centrally manage direct-sold and programmatic campaigns and improve ad pod monetization.
Spearad's ad server technology will be integrated into Tremor's Unruly SSP, enabling CTV header bidding, channel inventory, and ad pod management.
Tremor held $275.5 million in cash and equivalents as of June 30.
Price Action: TRMR shares traded higher by 4.20% at $19.62 on the last check Tuesday.