Mastercard To Acquire Personalization Platform Dynamic Yield From McDonald's

Mastercard Inc MA has agreed with McDonald's Corp MCD to acquire the personalization platform and decision engine company, Dynamic Yield. The financial terms were not disclosed.
McDonald's purchased Dynamic Yield in 2019. The software-as-a-service (SaaS) platform delivers individualized product recommendations, offers, and content based on a range of factors, including past purchases, page views, time of day, current store traffic, and trending products.
With Dynamic Yield's technology, Mastercard will be able to help its customers and partners meet consumers' demand for a more personalized experience.
Mastercard expects the deal to close in the first half of 2022.
Upon close, Dynamic Yield's chief technology officer, Ori Bauer, will take the helm as CEO, while Liad Agmon, the current CEO, will stay on in an advisory capacity.
Mastercard held $8.84 billion in cash and equivalents as of September 30, 2021.
Price Action: MA shares are trading higher by 2.69% at $346.10, while MCD is up 1.12% at $264.65 on the last check Tuesday.