AT&T Agrees To Sell Advertising Marketplace Xandr To Microsoft

AT&T Inc T agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft Corp MSFT. The financial terms of the transaction remain undisclosed.

• The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.
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• Xandr's technology strategically complements Microsoft's current advertising offerings and will help accelerate the delivery of digital advertising and retail media solutions for the open web.
• "Microsoft's shared vision of empowering a free and open web and championing an open industry alternative via a global advertising marketplace makes it a great fit for Xandr. We look forward to using our innovative platform to help accelerate Microsoft's digital advertising and retail media capabilities," said Xandr's EVP and GM Mike Welch.
• Price Action: T shares traded higher by 1.34% at $24.52 in the market session on the last check Tuesday.