Green Mountain Coffee Roasters Bounces Back (GMCR)

Yesterday, Green Mountain Coffee Roasters GMCR plunged more than 8% intra-day after reports surfaced that Starbucks SBUX CEO Howard Shultz had circulated a memo to his employees that the company would be looking to aggressively enter the single serve coffee market, a market that is currently dominated by Green Mountain. Earlier in the week, there had been speculation that GMCR and SBUX would enter some sort of partnership, but Shultz's memo made it appear that that is now an unlikely outcome. It is looking like the market may have overreacted on the initial reports, however, as GMCR shares have gained 3.22% to $42.02 during Friday's session, recouping some of yesterday's losses.