RFID Stock; East Coast Diversified Receives Purchase Order From Dubai Reseller, Will Deliver SchoolsConnects Integrated Hardware and Mobile App Solution to Two Schools

ATLANTA - July 21, 2011 (Investorideas.com RFID stocks newswire) � East Coast Diversified Corporation (OTC.BB:ECDC), through its subsidiary EarthSearch Communications, Inc., announced today that it has received a purchase order from its Dubai reseller for its innovative SchoolsConnects solution. The SchoolsConnects transportation and class attendance monitoring system is an integrated hardware and mobile app solution that provides a platform for schools and parents to monitor the safety of students. "This is an application that can save lives by alerting local authorities of a missing student in the event of kidnapping or a child forgotten on the bus," said Kayode Aladesuyi, Chief Executive Officer. "Nothing is more important or fundamental to a parent than the safety of their child. We are very proud to be offering wireless integration between global positioning systems (GPS) and (RFID) that provides real time information about student bus riders and class attendance monitoring." The SchoolsConnects system will be delivered to two schools in Dubai initially, additional schools will be added on an ongoing basis and the Company's reseller in Dubai also intends to offer the solution to other school systems in the middle-east region. "The SchoolsConnects system offers parents real-time peace of mind by sending messages to a parent's mobile device, or email, to provide real time updates when a student has been safely picked up or dropped off at home or at a school," Mr. Aladesuyi said. "Getting parents actively involved in the education of the child is also very critical for a successful education system, and an important aspect of the solution. Our Class Attendance module advises a parent in real time when a student has been late for class or skipped school. The entire application is delivered using wireless communication between EarthSearch's LogiBoxx and RFID reader. We look forward to attempting to bring our SchoolsConnects solution to other school systems both internationally and domestically here in the United States." To learn more, please visit www.schoolsconnects.com. For more information contact us at: businesssolutions@earthsearch.us About EarthSearch Communications EarthSearch Communications, an ECDC Company (OTC.BB:ECDC), is a US-based business whose flagship product, LogiBoxx�, integrates GPS and RFID at the hardware level. When combined with its proprietary Global Asset Tracking and Identification System (GATIS) middleware, LogiBoxx and GATIS become the centerpieces of a LogiBoxx Certified Solution. An unprecedented business decision-making tool, a LogiBoxx Certified Solution offers continuous visibility within the Supply Chain, Logistics, and Asset Management and Control industries. Along with its integrated, patent-pending GPS and RFID technologies, EarthSearch also offers a complete line of innovative RFID solutions. Its expertise with GPS and RFID technologies, combined with exceptional support and service facilities, distinguishes EarthSearch as a leading manufacturer and supplier of real-time location solutions in the marketplace. For more information on EarthSearch, visit www.earthsearch.us. "SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: The statements contained in this release which are not historical facts are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by forward-looking statements. These risks and uncertainties include the Company's entry into new commercial businesses, the risk of obtaining financing, recruiting and retaining qualified personnel, and other risks described in the Company's Securities and Exchange Commission filings. The forward-looking statements in this press release speak only as of the date hereof, and the Company disclaims any obligation to provide updates, revisions or amendments to any forward-looking statement to reflect changes in the Company's expectations or future events. Editorial Contacts Glenn Davis - EarthSearch Communications, an ECDC Company, - 1 770-953-4184 - +866-503-9316 - investorrelations@earthsearch.us Visit the ECDC company profile on Investorideas.com Request news and info on ECDC East Coast Diversified Corporation ECDC is a Showcase RFID and Security Stock on Investorideas.com Disclosure: Investorideas.com is compensated four thousand per month effective July 10 2011 BC Residents and Investor Disclaimer : Effective September 15 2008 - all BC investors should review all OTC and Pink sheet listed companies for adherence in new disclosure filings and filing appropriate documents with Sedar. Read for more info: http://www.bcsc.bc.ca/release.aspx?id=6894