Modern Brand Building Relies on Trust, Transparency, and Credibility: Why Global Supply Chains Need Knitting Together to Reinforce Customer Trust

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

The progression of globalization and digitalization inexorably throws challenges at many industries. Those that depend on globalization directly must work even harder to stay in the game to adjust to rapidly changing rules. The global supply chain is greatly affected by these advancements. Expansion into new markets is often a do or die for modern day companies, therefore supply chain management is under constant pressure to rise to the occasion. In order to gain and maintain customers’ trust, it seeks creative and technologically-driven ways to restructure its operations and solidify its credibility.

2021 Supply Chain Issues

What makes an undisrupted and punctual delivery a real challenge is the sheer amount of products and data to process. Furthermore, the emergence of new products from unfamiliar markets also adds to the complexity of shipping operations, as companies need to constantly be aware of changing regulations and trade agreements. For most businesses, it is a battle just to keep products moving steadily and to sustain a positive cash flow, not to mention maintaining customer satisfaction. 

A wide array of sourcing options and evolving trade policies, together with balancing compliance and business goals, make decisions daunting for even the most experienced supply chain leaders.

Currently, some of the most pressing concerns of supply chain management are: 

• Changing global trade regulations;
• Having to be extra cautious with compliance; 
• Inconsistencies in operations resulting from overload in the sector;
• Inability to keep up with modern customs technologies

Technology for transparency

Technology experts bend over backwards to provide sustainable solutions that can automate and streamline the supply chain process. Software product manager and tech entrepreneur Bhaskar Ahuja is an example of such a high-profile specialist who has been saving the day by applying his rich startup product development experience to the supply chain sector.

Bhaskar’s exceptionally strategic skills place him in the small percentile of powerful product management experts for technology startups. By leading multi-million dollar transformations, from start to finish, he has proven his fearless and go-get-it approach. On top of that, Bhaskar’s extensive experience – derived from scaling projects for tech, consulting, and eCommerce spaces – has turned into an amazing asset, answering the recent demand for technological transformation of the supply chain. 

Bhaskar has no illusions about the current condition of the global supply chain. He believes that too much complexity, growing geographical diversity, and heavy outsourcing are to blame for current issues. The supply chain processes have become so entangled with procedures that they slip out of control.

“Have you ever wondered what it takes to get a product into your hands? A modern manufacturer has to go through hundreds of touchpoints to manufacture and get their products to the customers, including engaging several suppliers, manufacturers, transport companies, warehouses, cold storage, multiple marketing and sales channels, and much more,” Bhaskar Ahuja explains, and continues by saying that, “While the businesses are struggling with their supply chains, their consumers are confused and want to learn more about where their product is coming from, what it contains, how it was made, and much more… They no longer trust certifications or the empty marketing promises - instead, customers demand solid information.”

Thankfully, Bhaskar found medicine for this pain and it’s actually quite simple: bring transparency and credibility back to the supply chain. Bhaskar’s vision is to eliminate the confusion by automating certain processes and making the supply chain lifecycle transparent – from the source to the consumer and beyond. In that regard, he founded Originscale, a company that applies cloud-based SaaS technology to piece the puzzles together.

“With end-to-end traceability at the core, Originscale connects key elements of the supply chain such as suppliers, manufacturers, logistics, auditors, regulators, and many more to bring credibility to the product making,” Bhaskar highlights.

Along with other experts in the field, Bhaskar Ahuja is positive that transparent product making is imperative and that we need to focus significant technological efforts to provide that. Transparency generates trust, which is a backbone to all well-functioning relationships. When a business loses credibility, its customers disappear at an incredibly high rate. On the contrary, research confirms that a sense of security and fair play makes the customers stick around, even if some stages of service do not go perfectly. By revealing their product management operations, companies invite both users and internal stakeholders to better understand the product vision, strategy, and roadmap.

Whether it concerns supply chain or other sectors, growing a modern brand with transparency assumes that users will have a say in the product development process, which can be very beneficial for both clients and companies. Increased users’ trust leads to stronger brand loyalty. Additionally, with direct access to user feedback, businesses will also benefit and be able to continuously improve their product over time. In a time when media and marketing seems to be sneakier and more manipulative than ever, it is incredibly refreshing to see someone bringing honesty and trust to the forefront of business policy.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.