Splash Beverage Group, Inc. (NYSE American: SBEV) announced that NFL great, Drew Brees, will team up with Splash Beverage Group to promote the TapouT Brand. Brees will also become an equity investor in the parent company.
Brees will work with the TapouT team on innovative formula developments for athletes. He will participate in key retail meetings to strategize on how best to advance the brand within TapouT’s youth sports initiatives, as well as become an ambassador for TapouT to his followers, fans and friends across all his media platforms. Brees has opted to take an equity stake in Splash Beverage in lieu of a typical cash compensation package.
“I am very excited about my latest venture and involvement with Splash Beverage on their TapouT Performance Drink,” said Brees. “From a clean-ingredient and efficacy perspective this is a brand I want to help build and get into the hands of athletes and fitness enthusiasts everywhere. Youth football is a passion of mine and I believe the all-natural hydration and recovery blend in the TapouT drink is a significantly better alternative to some of the leading hydration beverages for young athletes as well as adults.”
Robert Nistico, Splash Beverage Group’s Chairman and CEO, commented, “Not only are we thrilled that the future Hall of Famer, Drew Brees, has decided to join with Splash Beverage to help promote the TapouT Performance Drink brand, Drew is extremely knowledgeable when it comes to nutrition adding even more credibility. Someone of Drew’s stature receives many offers from a variety of different companies. He learned of TapouT through friends in the athletic community and subsequently connected with the company. He came to believe strongly in the benefits of TapouT and his decision to ultimately become an equity holder of Splash Beverage is a testament to his enthusiasm for the product, and his confidence in its future value proposition. We look forward to his contributions to our brand-building efforts.”
Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev
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