Here Is How Much Money You'd Have Today If You'd Invested $100 In Shopify In 2015

If you're an avid online shopper, there is a pretty good chance you've purchased a product from a website powered by the Shopify e-commerce platform. However, you may be surprised that you could have turned a $100 online purchase into thousands more by investing it in Shopify in 2015. Here's how much your investment would be worth today.

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What Is Shopify?

Shopify is a one-stop shop for e-commerce solutions. People who want to open an online shopping platform can use Shopify to create fully functional e-commerce websites within hours. The platform has a wide range of templates and customizable options that allow users to make their shops look unique, which is key to its popularity.

The other key is simplicity. Setting up a Shopify store is largely a point-and-click operation; you don't need any web design or coding experience. Additionally, Shopify's sites have seamless integration capabilities with several print-on-demand product makers, allowing users to set up stores with many products without paying for inventory.

What Would A $100 Investment in Shopify in 2015 be Worth Today?

The ability to generate consistent revenue and control a significant portion of its market are two of Warren Buffett's favorite traits in a solid investment and Shopify has them. Shopify’s initial public offering (IPO) in 2015 opened trading at approximately $17.00. 

Your original $100 investment would have bought you 5.8 shares. However, Shopify would go on to have a 10-1 stock split, which means the close-adjusted IPO price is $1.70/share. At that adjusted price, your original 5.8 shares would become 58.82 shares of Shopify stock. 

Shopify is currently trading for $78.72 per share, meaning your 58.82 shares would be worth $4,630.31 today. That's a solid return on an investment that didn't cost much more than a pair of jeans or a month’s worth of macchiatos from your favorite coffee shop. Another thing to consider is that Shopify's current share price is down significantly from its peak of $151.25 in August 2021. 

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The Profits Could Have Been Even Bigger When Shopify Hit Its Peak

If you had sold your shares at the peak price of $151.25 in 2021, your $100 investment would have been worth $8,896.52. The high share price came at the pandemic’s peak when remote work and online shopping surged. Shopify slumped to $26.38 in September 2022, but inflation and supply chain issues were challenging many retailers at that time.

Since then, Shopify has rebounded strongly and the share price has been trending upward for most of 2023 and 2024. So, even if you didn't sell during the peak, you would still be deep in the black on your Shopify investment today. Currently, Shopify isn't paying dividends, so the opportunity for passive income hasn't presented itself, but that's certainly a possibility in the future.

Shopify's Success Shows That Opportunities Are Always Out There

Take heart if you're reading this and facepalming in frustration because you didn't get in on Shopify at the IPO. The beauty of investing is that there are limitless opportunities to generate wealth. You only have to open your eyes and start looking for them.

 Wondering if your investments can get you to a $5,000,000 nest egg? Speak to a financial advisor today. SmartAsset’s free tool matches you up with up to three vetted financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you.

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