​​Rent Rollercoaster – Redfin Reports East Coast And Midwest See Spikes While Sun Belt Cools Down

According to a new report from Redfin, the national median asking rent remained mostly unchanged in October, inching up a mere 0.2% year-over-year to $1,619.

That figure is down slightly by 0.6% compared to the previous month.

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The flat trend follows a period of relative stability over the past two years. The pre-pandemic surge in demand had fueled construction, particularly in the Sun Belt States, leading to a more balanced rental market.

However, the national picture masks significant local variations. While some metropolitan areas experience double-digit growth in asking rents, others face similar-sized declines. Considering your specific location is essential to navigating the rental market.

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"New apartments are being completed at the fastest pace on record and that's leading to rents falling in places like Tampa or Jacksonville, Florida, where supply now outweighs demand," Redfin Senior Economist Sheharyar Bokhari said. "Construction is slowing, but we will continue to see a wave of new apartment buildings coming onto the market in the coming months, which is good news for renters looking for an affordable rental in 2025."

Rents are climbing the fastest in the Midwest and East Coast, regions where new construction has lagged compared to the Sun Belt. Among the 50 largest U.S. metro areas analyzed in October, Virginia Beach, Virginia, recorded the steepest year-over-year increase, with rents rising 11.7% to an average of $1,647.

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Major Metros With Highest Rent Increases

 Median Asking Rent in OctoberMedian Asking Rent YoY ChangePrice Per Square Foot YoY Change
Virginia Beach, Va.$1,64711.7%9.8%
Washington, D.C.$2,06011.1%11.4%
Cleveland, Ohio$1,3509.8%9%
Chicago$1,7688.8%3%
Baltimore, Md.$1,5958.5%5.2%
Providence, R.I.$2,1007.7%9.3%
Memphis, Tenn.$1,2496.4%5.4%
Minneapolis$1,6256.2%8.4%
Columbus, Ohio$1,4506.1%9.5%
Detroit$1,4056%7.2%

Source: Redfin

Raleigh, North Carolina, experienced the largest rent decrease among major metro areas, with rents falling 8.8% year-over-year to an average of $1,450. Other cities with significant declines include Tampa, Florida (-8.5%), Jacksonville, Florida (-8.4%), Austin, Texas (-8.2% and San Diego (-6.4%).

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Major Metros With Highest Rent Decreases

 Median Asking Rent In OctoberYoY ChangePrice Per Square Foot YoY Change
Raleigh, N.C.$1,450-8.8%-10.2%
Tampa, Florida$1,736-8.5%-5.4%
Jacksonville, Florida$1,495-8.4%-9.3%
Austin, Texas$1,515-8.2%-10.4%
San Diego$2,770-6.4%-4.1%
Nashville, Tennessee$1,526-5.9%-12%
San Francisco$2,685-5.8%-6.1%
Pittsburgh$1,394-4.8%-0.7%
Orlando, Florida$1,720-4.4%-6.1%
Phoenix$1,497-4.3%-3.7%

Source: Redfin

The rental market continues to soften, with the asking price per square foot for apartments declining for the 18th consecutive month in October. This 1.1% year-over-year decrease reflects an improving affordability landscape for renters.

A key factor driving this trend is the increased supply of rental units because of recent construction booms, particularly in Sun Belt states like Florida and Texas.

With more units available, landlords face heightened competition, prompting them to offer lower rents and incentives to attract tenants.

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