If You Invested $10,000 In Lamar Advertising Stock 10 Years Ago, How Much Would You Have Now?

Lamar Advertising Company LAMR is an outdoor advertising company in the United States and Canada. The company owns and operates billboards, logo signs and transit advertising displays and rents space for advertising on billboards, buses, shelters, benches, logo plates and airport terminals.

It is set to report its Q4 2024 earnings on Feb. 21, 2025. Wall Street analysts expect the company to post an EPS of $1.51, up from $1.46 in the year-ago period. According to Benzinga Pro, quarterly revenue is expected to reach $585.35 million, up from $555.91 million in the previous year.

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If You Bought Lamar Advertising Stock 10 Years Ago

The company's stock traded at approximately $53.09 per share 10 years ago. If you had invested $10,000, you could have bought roughly 188 shares. Currently, shares trade at $129, meaning your investment's value could have grown to $24,298 from stock price appreciation alone. However, Lamar Advertising also paid dividends during these 10 years. 

The company's dividend yield is currently 4.34%. Over the last 10 years, it has paid about $39.58 in dividends per share, meaning you could have made approximately $7,455 from dividends. 

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Summing up $24,298 and $7,455, we end up with the final value of your investment, which is $31,753. This is how much you could have made if you had invested $10,000 in Lamar Advertising stock 10 years ago. This means a total return of 217.53%. However, this figure is less than the S&P 500 total return for the same period, which was 233.35%.

What Could The Next 10 Years Bring? 

Lamar Advertising has a consensus rating of "Equal-Weight" and a price target of $132.4 based on the ratings of five analysts. The price target implies a nearly 3% potential upside from the current stock price. Check out this article by Benzinga for four analysts' insights on Lamar Advertising.

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On Nov. 8, the company announced its Q3 2024 earnings, posting a GAAP EPS of $1.44, compared to the consensus estimate of $1.45 and revenues of $564.135 million, compared to the consensus of $593.835 million, as reported by Benzinga.

"Our third quarter results came in largely as expected, with particular strength in local and programmatic sales. Expenses were slightly elevated, but as we move through Q4, we see that correcting and full-year consolidated EBITDA margins coming in right around 47%," chief executive Sean Reilly said. "In addition, Q4 revenue growth is pacing ahead of Q3. Consequently, we are raising full-year guidance for diluted AFFO to $7.85 to $7.95 per share."

Given just a 3% expected upside potential, growth-focused investors may not find Lamar Advertising stock attractive. Conversely, the stock can be a good option for income-focused investors who benefit from the company's solid dividend yield of 4.34%.

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