If You Invested $10,000 In Amazon Stock 10 Years Ago, How Much Would You Have Now?

Amazon.com, Inc. AMZN sells consumer products, advertising and subscription services through online and physical stores in North America and internationally.

It is set to report its Q4 2024 earnings on January 30. Wall Street analysts expect the company to post an EPS of $1.46, up from $1.00 in the year-ago period. According to Benzinga Pro, quarterly revenue is expected to reach $187.23 billion, up from $169.96 billion in the previous year.

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If You Bought Amazon Stock 10 Years Ago

The company's stock traded at approximately $14.54 per share 10 years ago. If you had invested $10,000, you could have bought roughly 688 shares. Currently, shares trade at $224.14, meaning your investment's value could have grown to $154,154 from stock price appreciation. Amazon has never paid dividends. 

If you had invested $10,000 in Amazon stock 10 years ago, your total return would have been 1,441.54%. In comparison, the S&P 500 total return for the same period is 234.52%.

What Could The Next 10 Years Bring? 

Amazon has a consensus rating of "Buy" and a price target of $250 based on the ratings of 40 analysts. The price target implies more than 11% potential upside from the current stock price.

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On Oct. 31, 2024, the company announced its Q3 earnings, posting net sales of $158.9 billion, up 11% year-over-year, as reported by Benzinga. The total beat a Street consensus estimate of $157.2 billion.

The company reported third-quarter earnings per share of $1.43, which beat a Street consensus estimate of $1.14.

The company’s guidance calls for fourth-quarter net sales to be between $181.5 billion and $188.5 billion, up 7% to 11% year over year. The company expects operating income to be between $16 billion and $20 billion in the fourth quarter.

Check out this article by Benzinga, which provides a comparative study on Amazon.com.

Given the historical stock price appreciation and expected upside potential of 11%, growth-focused investors may find Amazon stock attractive. 

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