Xiaomi To Kickstart SU7 Production Next Month, Targets 10,000 Units By July

Chinese electronics company Xiaomi Corp XIACF will reportedly enter the start of production (SOP) phase of its first car called the SU7 mid-to-late February.

What Happened: After entering the SOP phase, the company is expected to make around 2000 units of the electric car in March, ramping up production until it reaches over 10,000 units in July, local media outlet 36kr reported. The commencement of SOP means that the cars produced in Xiaomi’s factory will be ready for marketing and distribution to customers.

Upon the initiation of the SOP, the duty for the produced vehicles will shift from the R&D department to the production department, leading to quality and capacity being the new challenges for the smartphone maker, the report added.

Why It Matters: Xiaomi, established in 2010, has built a reputation for high-quality, reasonably priced smartphones. With the SU7, the company aims to replicate this success in the EV industry.  

The pricing details of the vehicle, however, are still under wraps. During the vehicle’s unveiling in December, CEO Lei Jun compared the vehicle to the Porsche Taycan and the Tesla Model S, creating expectations for the vehicle to be a higher-end EV.

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