EV giant Tesla, Inc. TSLA is now offering incentives including free supercharging miles to boost vehicle uptake in China, in addition to lowering prices.
What Happened: New customers who order a Tesla car from May 20 to June 20 will get 5,000 kilometers of free supercharging miles, Tesla said in a poster shared on Weibo. However, the offer is limited to the first 140 customers.
For old customers, if they choose to replace two Goodyear tires at a Tesla-operated service center, they will get 600 kilometers of free supercharging and 1,200 kilometers of supercharging on replacing all four tires.
Why It Matters: China is Tesla’s second biggest market after the U.S. The EV maker has a gigafactory in Shanghai that produces the Model 3 and Model Y, both for sale in China and for export.
Data released by the China Passenger Car Association earlier this month showed that the company sold 62,617 made-in-China EVs in April, down 18% year-over-year, including the 30,746 units exported.
Last month, Tesla cut prices on Model 3 and Y in China by as much as 6%. While the Model 3 rear-wheel drive now starts at 231,900 yuan in the country, the Model Y starts at 249,900 yuan.
For the first quarter of 2024, Tesla also reported a fall in global deliveries. The company sold 386,810 vehicles, marking an 8.5% year-on-year decline.
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