It was planned for a fiscal 2021 launch, but Canopy Growth WEED CGC, a major cannabis company, in conjunction with BioSteel, has launched its line of CBD sports supplements.
The products include Protein Powder, Sugar-Free Protein Gum, Hydration Mix and Sport Collagen and have appeared for purchase online.
Canopy Growth announced an all-cash transaction in October to purchase a majority stake in BioSteel Sports Nutrition Inc.
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“BioSteel has a reputation for being a best-in-class provider of natural sports nutrition products and all of its products are well positioned to benefit from the increasing trend of plant-based and all-natural products, preferred not only by professional athletes, but active consumers as well, ” then-Canopy CEO Mark Zekulin said in a statement at the time.
The use and acceptance of CBD in professional sports has shifted, Michael Cammalleri, BioSteel's co-founder, said in a statement.
"We have witnessed the negative effects of prescription painkillers and athletes are looking for healthier alternatives," he said. “Its presence is already commonplace among NHL players and as a regular CBD user myself, I couldn’t be more proud to champion BioSteel’s evolution and leadership in this space.”
Photo courtesy of BioSteel.
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