The Fresh Toast Expands Its Presence On Social Media Platforms

The Fresh Toast announced they have expanded their social media with the addition of a second Facebook page - The Fresh Toast News. Together this provides the company with almost 1.5 million followers, propelling them into the top social media marijuana influencers.

The Fresh Toast is a media content company that creates original articles every day in the cannabis, medical marijuana and cbd space along with other topics. They create the newest content which runs on their site and social media and then syndicates to newspapers across the United States and Canada with an estimated 2 million people seeing their content daily.

David Feldman, partner at Hiller PC and Skip Intro Advisors comment on The Fresh Toast. “From early on in the legal cannabis odyssey The Fresh Toast was a leading source of crisp, smart and insightful analysis of the industry as well as a broader perspective on the lifestyle surrounding the plant and the lighter side of life. They remain a must read for anyone in and around the industry and maintain a “fresh” attitude as the industry expands and legalization spreads.”

The Fresh Toast was also granted media pass for the some of the debates prior to the election. John Hudak took over their Twitter feed and provided live coverage and then post-debate articles. John Hudak, Senior Fellow at the Brookings Institution, author of Marijuana: A Short History shares “The Fresh Toast has become a leading voice on all things cannabis. It delivers cutting-edge, up-to-date, consumer-relevant content that is unmatched in media. Its approach to connecting with a growing group of cannabis consumers and cannabis-curious readers is the of envy news outlets who are trying to play catch up.”
The Fresh Toast also has a healthcare division working with medical marijuana and non-marijuana content and engagements. They engage 1.7 million medical professionals each month.

JJ McKay, the founder/publisher shared “We set out to build a company that filled the consumer marijuana information gap and also have diverse streams of income, we feel we have a strong business model’.

“We chose The Fresh Toast as an investment because we believe they will be the long-term marijuana media winner in engaging the mass market. The way they connect with the consumer is a benefit for the whole community and is only getting larger. We also like the fact they have diversified revenue streams” says Andrew Laub, CEO and Co-founder of Keneh Ventures.

With the incoming administration, decriminalization is on the horizon, which will start an acceleration of the marijuana industry. The Fresh Toast is poised to be one of the most important media players.

Benzinga's Related Links:

• The Fresh Toast Author Profile | Benzinga
• How The Fresh Toast Became A Top Cannabis-Focused Media Outlet