Avicanna Partners With Harrington Wellness To Promote Re+Play CBD Products

Avicanna Inc. AVCN AVCNF teamed up with Harrington Wellness Inc. to produce a CBD topical line for athletes and active consumers.

Harrington Wellness was founded in 2018 by NBA veteran and Viola CEO Al Harrington. Harrington Wellness produces a variety of products, including its CBD wellness brand dubbed "re+PLAY."

Under the agreement, Harrington Wellness is authorized to use Avicanna’s specific proprietary product formulas for the production and sale of the re+PLAY products in the U.S. Also, Harrington Wellness has licensed Avicanna for the usage of the re+PLAY brand in relation to the production and sale of the re+PLAY products in Canada.

Royalties are attributable to both Harrington Wellness and Avicanna on the account of the licenses.

Prior to entering the agreement, Avicanna and Harrington collaborated on the research and creation of a new line of CBD topicals, specially designed to meet the needs of a sports community.

The products are expected to hit the shelves during the second quarter in both the U.S. and Canada.

Furthermore, the products are currently involved in a few preclinical studies to examine their effects on osteoarthritis and chronic pain.

“As a former professional athlete myself and avid CBD user, I understand the importance of being in peak physical condition and finding products that help you to recover faster,” Harrington said. “Avicanna has been an incredible partner in developing the re+PLAY formulas and expanding the product line’s availability into Canada.”