Republic Tobacco, responsible for rolling papers and smoking accessories brands like OCB, JOB, E-Z Wider, TOP, Gambler and Premier, has changed its name to Republic Brands.
The rebrand is part of a strategic shift for one of the world’s leading rolling companies. According to management, it represents an evolutionary commitment to innovating the brand.
The recent growth in demand for the roll-your-own (RYO) and make-your-own (MYO) market propelled the company to continue prioritizing brand innovation, sustainability, and recruiting top-tier talent while continuing its legacy of making its famed products, the team added.
For Paul Marobella, Republic Brand’s newly appointed president and chief marketing officer, “The future of Republic Brands is built on the power of our iconic brand portfolio. The 50-year plan we envisioned prioritizes our investment in the innovation of our product lines and continues to focus on creating new products and brands consumers love.”
Encuentra nuestro contenido en Español en El Planteo:
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Comments
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Cannabis rescheduling seems to be right around the corner
Want to understand what this means for the future of the industry? Hear directly for top executives, investors and policymakers at the 19th Benzinga Cannabis Capital Conference, coming to Chicago this Oct. 8-9. Get your tickets now before prices surge by following this link.