EXCLUSIVE: Dosist Appoints Anne-Marie Dacyshyn As President & CMO, Outlines Strategic Roadmap For Global Growth

Dosist chief marketing officer Anne Marie Dacyshyn has been promoted to president and chief marketing officer, Benzinga has learned exclusively ahead of an official announcement.

Dacyshyn’s promotion comes at a time when the gender disparity in cannabis C-suites is greater than ever. As previously reported, only 8% of CEOs in cannabis are female and in the past two years, the number of women in C-suite positions fell from 36% to 27%. The former Burton executive, who is notably Burton’s first-ever CMO, has consistently led dosist and its teams to commercial success over the past three years, and according to the company was the obvious choice for the new role.

“I’m looking forward to helping lead the company in this next exciting phase of growth,” said Dacyshyn. “We’ve had a critically important and positive year for progress, innovation and turn-around, and my goals are to build upon this while also building a strong dosist community and driving business in a way that meets and exceeds the goals we have outlined. I’m grateful to Jason DeLand and the Leadership Team for recognizing my ability and look forward to our continued success.” 

DeLand said Dacyshyn was the best person to be in this position as the company expands. 

“On behalf of myself and our Board we are thrilled with the promotion of Anne-Marie to this new level of leadership,” said dosist Executive Chairman and Co-Founder Jason DeLand. “She and I have worked in partnership all year to prime both dosist and our newly launched dosist health brands for growth and expansion, and there is nobody more well-suited for this position. Anne-Marie brings a history of strategic leadership, business performance and brand building to the dosist organization, and I look forward to continuing to partner with her to support and lead us into the next stage of growth.”

In her new role, Dacyshyn will oversee all Marketing and Innovation, Digital, e-Commerce, Sales, Customer Experience, Operations and Human Resources. Since joining the company in 2018, Dacyshyn has successfully built dosist’s programs and playbooks for Product Marketing & Commercialization, Partnerships, PR & Communications, Digital Marketing, Creative and Customer Experience. This included driving the brand’s first international go-to-market strategies, world-class activations, multiple award-winning product launches and premium partnerships.

Dacyshyn also helped lead the launch of dosist’s first flagship retail platform in Venice, Calif. In addition, she drove the iconic adoption of the brand’s “dose Pen” with celebrity personalities and helped garner the Interbrand Breakthrough Brand Award of 2020.

In the past year, dosist has expanded its product offering and ongoing commitment to providing safe, high-quality products by launching the newly created dosist Health brand, which sells innovative relief products in three formats, using the company’s proprietary nanotechnology: Relief Topical Performance Spray, Relief Topical CBD Lotion and a Relief Topical CBD Roll-on.

Dacyshyn was behind the national reveal of dosist Health’s new CBD+ performance gummies, which are designed to target specific need states for better sleep and relaxation. Leading with education and quality-first, the brand’s new gummies use dose-controlled ratios of CBD and cannabinoids CBN to promote sleep, and CBG to aid in relaxation.

The company has also dug deeper into the THC category with exclusive back-to-back collaborations for live resin and popularized cannabis strains, created in partnership with 710 Labs and Bear Extracts using dosist’s signature dose Pen.