Decibel Cannabis Company Inc. DB DBCCF announced Wednesday that it had made its first shipment of the company's newest product line - infused pre-rolls, under its General Admission brand.
The products will be available for licensed retailers in Alberta first, with shipments then going to British Columbia and Saskatchewan in November and Ontario in January.
Based in Calgary, Alberta, the company said it plans to launch three additional series and types of infused pre-rolls over the next three months under both the General Admission and Qwest brands in the largest markets in Canada.
"We are incredibly excited to launch the first series of our infused pre-rolls under the General Admission brand," said Warren Matzelle, the company's senior VP of innovation and retail. "This brand extension of the 2nd ranked vape brand in Canada brings together the potency and flavors consumers love in our General Admission vapes in a convenient and innovative pre-roll format."
The first line of Decibel's infused pre-rolls is General Admission's terpene infused, kief coated pre-rolls in 1x1g and 3x0.5g size formats, which come in three flavors:
- General Admission Tropic GSC in two SKUs 1x1g & 3x0.5g
- General Admission Berry G33 in two SKUs 1x1g and 3x0.5g
- General Admission Strawnana in one SKU 3x0.5g
Over the past three months, General Admission brand has become the second-largest vape brand in Canada by retail sales, HiFyre data suggest.
More recent news from Decibel Cannabis:
Decibel Cannabis Company Reports Record Adjusted EBITDA Of $2.1M In The Second Quarter
DBCCF Price Action
Decibel Cannabis' shares traded 0.41% lower at $0.1712 per share at the time of writing Wednesday late morning.
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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